The benefits of using local media were highlighted to Beckenham Businesses in an insightful talk from Limited Edition magazine at yesterday’s Beckenham Business Association meeting.
Rosie Parson (pictured) of the News Shopper’s sister title Limited Edition gave the audience at Beckenham Theatre some fascinating insights into the power of local media and how people trust it as a source of local information over and above other methods.
She revealed how recent research has shown that nearly three-quarters get local information from their local paper, compared to 43% from the internet or only 12% from commercial radio*, before explaining the type of stories and features Limited Edition runs and how businesses can best interact with the magazine.
Supporting local charity
Following Rosie’s talk, BBA Treasurer Paul Bailey awarded a cheque to local charity Food+ Bromley of the proceeds raised from the raffle at the recent Beckenham Business Day. Paul’s company Bailey Ahmad and BBA member Julie Cogill of Framerstamp decided to match the raffle proceeds between them, meaning the total raised to help Food+ Bromley was £184.00.
A big thank you to Paul and Julie and everyone who contributed to the raffle.
A huge thank you also to Rosie for her talk and to Alex Vail and team at Beckenham Theatre for hosting the event at their wonderful venue and the lovely refreshments.
Join us for Christmas
The BBA’s next event will be our Christmas event on Tuesday 6 December. Put the date in your diary and watch this space for more information!
*Source: Local Media UK’s Loving Local research: http://www.localmediauk.org/Loving-Local